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My work life is three-fold: Consultancy, Creative Direction, Art & Research. For the past 15 years I’ve helped hospitality, retail, beauty, health and wellness companies deliver transformative experiences for the people that matter to them most. Knowing and understanding the importance of clear brand direction, I help organisations develop their brand identity and story, set a brand vision and bring it to life through impactful design and creative.

At the heart of my work is the intrinsic belief that beauty, art and pleasure are at the absolute core of what it means to be human. Having worked with reputable companies such as Godiva, KoKo Black and Aēsop, I know that brand story and expression are key to connecting and truly empathising with your customers and your community.


Services

Branding
Strategy
Purpose
Naming
Identity
Digital
Art Direction
Campaigns

Design & Creative
Product display
Installations
Wayfinding
Store experience
Film & Video
Photography
Graphic design
Collateral

Art & Research
Workshops
Exhibitions
Object design
Art curation
Events


Clients/Experience

Godiva
Brightwood
Mages Ruiz Diaz
James Vivian Dermal Therapies
Krispy Kreme
Laneway Greens
Aesop
Habbot
Olga Berg
La Belle Miette
Craft Victoria
Inscapes Projects
Spiritual Nutrition
Speqs
Medibank
Koko Black