My work life is three-fold: Consultancy, Creative Direction, Art & Research. For the past 15 years I’ve helped hospitality, retail, beauty, health and wellness companies deliver transformative experiences for the people that matter to them most. Knowing and understanding the importance of clear brand direction, I help organisations develop their brand identity and story, set a brand vision and bring it to life through impactful design and creative.
At the heart of my work is the intrinsic belief that beauty, art and pleasure are at the absolute core of what it means to be human. Having worked with reputable companies such as Godiva, KoKo Black and Aēsop, I know that brand story and expression are key to connecting and truly empathising with your customers and your community.