Retail is not Dead
Nike says: “Retail is not dead, boring retail is dead."
Here’s 5 tech-driven shopping features Nike is experimenting with at this LA store:
The stock at the pop-up-style Nike Live Melrose shop – and its location – were chosen using data sourced from local customers' online shopping habits, and those using Nike Plus apps.
The store's location on Melrose Avenue in West Hollywood – a popular shopping, dining and entertainment district – was decided upon by looking at areas where Nike Plus users frequent, as well as insights from the brand's local team.
Lockers are used to store items reserved online, so customers can come and try them on before buying.
A curated section at the front of the store is stocked with products suited to an Angeleno lifestyle, rather than global trends.
The store also includes the Dynamic Fit Zone, comprising a lounging area, gym equipment for trialing products, and rooms for Nike experts to offer styling tips. Members can book a 30-minute-long Express Session for a one-on-one service.
Location: Los Angeles, USA