What does a brand consultant do?

 

"I help navigate and solve complex (and sometimes simple yet ambiguous) brand problems that are hindering your businesses growth."

 
 
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People often ask me: "So, what does a brand consultant do exactly?"

Sometimes this is me after someone asks. But actually, I agree: It's a very good question. I get it. 'Brand' on its own is described in so many different ways. Add 'consultant' to the mix and you have one big mysterious title. Let's be honest, some days I can't even articulate a response. Plus, if I'm nervous or put on the spot in front of a crowd, I'm sure to waiver and slur. To prevent that happening again, I've sought some answers for you.

☛ A Quora answer:

Branding consultants provide analysis, solutions, and general marketing expertise to help companies successfully sell their products.

☛ The long answer:

Branding consultants begin by gathering data, performing market research to identify target markets and assess consumer perceptions, competition, business trends, and product value. Consultants can also perform internal audits to ensure the needs and goals of a company's departments are aligned. This research informs the development of an overall brand strategy, which can affect logo and package design, pricing, placement, advertising campaigns, and customer service messaging. Decisions influenced by branding consultants include where to distribute a product, what medium is best for advertising and how to shape product messages for different demographics.

☛ My answer:

I help you navigate and solve complex (and sometimes simple yet ambiguous) brand problems that are hindering your business growth.

Hopefully one of these answers provided clarity and now you're thinking, "Ah, ha! That's exactly what I need to help me take the next step in my business. It makes sense now, well at least more sense than it did ten minutes ago. Thanks Emma, tell me more."

I always welcome an email or phone call. Let’s talk. Contact me via email or phone below.