Brightwood

Nature’s beauty everyday.

 
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The Need

Brightwood engaged me to help establish a brand presence in the global sustainable luxury market. Brightwood needed a brand strategy and identity refresh to unite product categories under one cohesive brand story. 

The Work

Together with a team of marketing and design specialists, we created a strategy to clarify and define the brand’s foundations whilst developing a new brand language. We updated design and assets to portray a modern, minimal and uniquely Australian lifestyle brand. 

We did

Brand Strategy, Visual Identity, Brand Bible, Photography, Film, Naming, Collateral, Packaging and Website

The Outcome

One key outcome for this project was the provision of brand and design clarity. Aligning creator, management and staff to understand and deliver a united direction and brand identity.

Brightwood launches its new brand, collateral and website in late 2018.

 
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Team Credits
Creative Direction: Emma J Davis
Art Direction and Styling: Lauren Stephens
Production Assistant: Elle Ross
Photography: Max D’orsogna
Models: Lucienne (Chadwick), Phil (Vivien’s), Isabella (Bayside), Sarah Mealor
Hair and Make-up: Sarah McFadden