A new experience of luxury and indulgence in chocolate for Australia.
Godiva is a global company founded in Brussels in 1926. The business engaged me to help launch the brand in Australia, with their first flagship store set to be opened in Melbourne’s CBD. For this project, Godiva required assistance with Brand Identity and Story for the Australian market.
Working with the leadership team, I implemented a strategy for this project that leveraged the company’s origin story by weaving brand mythology with a relevant contemporary Australian identity.
Visual Identity AU, Brand Story, Launch Strategy, Design, Campaign, Signage and Film.
The key to the success of this project was to interpret the global brand of Godiva and curate a narrative specific to the Australian market. As chief brand guardian, my established connections within the design and marketing industry were crucial to bringing this brand to life in Australia.
“Emma and her team bring a stand out voice and vision to our business. This certainty and emotional intelligence in action is a strong force for premium brands.” – Shane Hills, Godiva
Generosity, passion, boldness and a pioneering spirit — that's Godiva.
Creative Direction & Visual Merchandising: Emma J Davis
Visual Communication and Design: Matthew Tambellini
Photography: Henry Trumble