Reinventing the store of the future.
Krispy Kreme came to me to create a new vision and directive for the future of their store experience in Australia.
Our aim for Krispy Kreme was to capitalise on the heritage and equity in the Krispy Kreme brand whilst working with their executive team to develop a more contemporary vision. This led to a reinvention of the brand experience to appeal to a young Australian, design savvy market.
Store Experience Bible
By creating the experience platform ‘Transcendent Happiness’, we positioned Krispy Kreme as a warm, safe and happy destination where families and millennials leave their everyday behind.