Raising vibration and reach.
Catherine Saliba, qualified naturopath and owner of The Pantry Detox, had a life changing year that shifted everything. She dreamed of taking her home based business to the world but was unsure about how to do so.
Catherine was also needed a platform to express her creativity and help a larger audience.
Together with my team, I created a new brand platform and renamed The Pantry Detox to Spiritual Nutrition. We produced the first phase of ‘brand to life’ applications including website, corporate materials, marketing collateral and packaging.
Clarity Workshop, Brand DNA, Brand Strategy, Naming, Product Architecture, Identity, Photography
The key to the success of this project was my ability to deeply understand Catherine’s personal journey (her ‘why’) to enable a powerful new brand solution.
I worked very closely and empathetically with Catherine to define the brand’s DNA, devise a new name and create a new brand identity.
As creative director, my ability to bring together the right creative team was crucial to bringing this brand to life for Catherine and her audience.
“I could not have evolved The Pantry Detox into Spiritual Nutrition with out you. Thank you for your direction, creative and clarity Emma!” – Catherine Saliba.
Creative Direction: Emma J Davis
Graphic Design, Art & Set Direction: Lauren Stephens
Photography: Henry Trumble